Content Marketing Strategy

Content Marketing Services

VIMA’s Content Marketing Services include the planning, delivery and execution of relevant, consistent, valuable content with excellent execution to the right audience, by the right channel. Content marketing is what makes your website visitors feel excellent, unique and fuzzy when they talk about your brand. We help you achieve this.


We produce content that matches the buyer profiles of our client. Content is used in a variety of cross channel marketing, advertising and public relations campaigns. We consult, create and align a content marketing strategy based on your business goals. This involves creating a remarkable strategy with content that attracts your target audience:


• Current Situation Analysis (SWOT Analysis)
• Content Strategy Development. Identifying ‘Must Have’ Content and Product, Service, Corporate, Legal Information, Blogs
• Competitor Content Audits & Analysis
• Content Audit & Library
• Editorial Calendar Creation


Each client is different and we help them increase the content effectiveness per channel. We get consulted most on the production of serialised product related blogs, non-product related blogs emails, video production, infographics, new product pages and FAQ pages. Our specialism is SEO and social media content marketing services.


Content Marketing Services include SEO, Social Media, Email, and Advertising / Sponsorship channels.



VIMA produces content that gets found in organic search. We attract traffic by:


  • Keyword research, content creation
  • Trend analysis and market development
  • Content promotion
  • Link building
  • Video SEO

Social Media Content Marketing

We manage b2b and b2c social media calendars, promote campaign content, and increase audience engagement on the social networks: Twitter, Facebook, Pinterest, YouTube, and more.

Advertising & other paid media content

We can produce cross channel paid for content. This includes digital and traditional media.

• Paid For Social: Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn
• Pay Per Click & Retargeting Campaigns

Email Content Marketing

We can initialise, input or take over newsletter creation and process to run more efficiently.


Email template development
Email Calendar / Content Approval
Monthly testing, reporting and optimisation




Every client sets up their own content management process. We can supply your team print ready material or have direct access to:

• Update, re-edit, correct, optimise text
• Create new content
• Optimise / update and populate content inventories (images)

Need Help With Content Marketing?

Ask our team about how we can help your organisation reach its goals with content marketing.

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