DIGITAL CONSULTANCY
To create a digital pathway to success, you define your business and marketing targets to the customer and demand. Refine a strategy by defining, refining and tweaking your existing digital and / or traditional business objectives and synergise it to every channel. If you do not have a digital strategy we will define it with you, for you.
Needing a second opinion with an existing in-house or third party’s digital strategy? We feedback on other’s single and multi-channel performance. We feedback comment on efficiencies and deficiencies in quality, goals achieved etc and the questions you should be asking.
We develop bespoke long or short term strategies that puts your. Once confirmed I give you the option to utilise my Support Services throughout the strategy period on a retainer basis.
Cheap tricksters eventually get caught. That gain trust, custom, reputation from honesty. If a relationship is not broken we advise sticking with what works.
HOW DOES DIGITAL MARKETING WORK FOR VIMA
- Digital marketing consultancy demands a SWOT analysis of the client’s environment.
- That defines how to optimise digital channels to maximise opportunities and strengths plus reduce weaknesses and threats
- This gives the overview of the playing field and objectives we will to address
RESPONSIBILITIES
- Knowing who does what, how and in which capacity is important as know-how and trust. We define the account structure and roadmap
GROUNDWORK
- Keyword research is related to demand and provides the backbone data of digital campaigns and for all the recommendations
RECOMMENDATIONS
- What it will cost per channel, goal tracking, advert and organic messaging advertisements.
ACTIVITY SCHEDULE
The project is defined on the micro and macro level
- Macro: milestones
- Micro: Schedule activity channel, per day
KEYWORD RESEARCH
- After the initial analysis, we return to keywords and opportunities so themes are watertight.
QUALITY ASSURANCE
- Channels and campaigns are tested to measure results expected from campaigns
- Digital and conventional goals are set up and tested to assure accuracy
STRATEGIES & OUTPUTS
We do not want to boast, but we excel at site launch and optimisation, landing page, organic search, paid media and remarketing strategy consultancy. We train clients on Content Marketing and Paid & Organic Social Marketing strategies – so the proof is in the pudding.