An effective social strategy can help you grow your business online
Social media enables individuals and organisations to transmit messaging in an online social context. Goals are typically user engagement, interaction, recommendation and lead generation. The social media playground is made up of hosted, rented and occupied spaces. Hosted is your own or shared blog or community, rented is third party social networks (e.g. Facebook etc) or third-party communities (e.g. Band etc), and occupied where you comment and contribute (e.g Reddit).
VIMA begins a social media campaign by creating your target audience’s profiles and motivators. Next we analyse new and existing buying cycles to maximise client and prospect touch-points. Finally we build social media engagement and conversion programs to match your business objectives.
Our social media team uses b2b and b2c classic platforms such as YouTube, Reddit, Tumblr, Flickr, Facebook, Instagram, Pinterest, VK, Google+, Twitter, XING and LinkedIn. We oversee newer platforms and applications: WhatsApp, Periscope, Snapchat
Associated with our online reputation we include social and influencer monitoring, online public relations, negative content filtering and/or removal and much more. Some of our specialist experience includes how companies can produce proactive and constructive positive messages to counteract the effect of “fake news” and even fake news created by your own brand.
Social Media Contests
We align campaigns to engage prospective clients, not freebie hunters. We suggest prizes of value to your target market that increases social sharing. Our campaigns include paid for social media campaigns to maximise the opportunity to acquire data, engagement, rand recognition and conversion. We go on further and re-engage with relevant ‘discount / promotion email campaigns.
Social Media Management
Our team manages your campaigns publicly across different networks and devices. We schedule, queue and publish messages to webs, portals and apps. Internally we create, share a collaborative content calendar for your marketing team to edit, post, re-schedule and add content where needed. Everything is possible.
Setup & Custom Profile Design
We have the entire publishing process covered. We may draft and submit messages for further editing and approval. We may publish via different official social media profiles, use the correct hashtags policies and maximise client goals by optimising post times, languages and niche audience targeting.