Google views, rates, and ranks webpages from a mobile browser’s and device’s point of view. 50% of organic search traffic now comes from Mobile.
Mobile marketing is used as a part of a multi-channel campaign that targets mobile and handheld device users. Over the past five years, mobile traffic has increased and a mobile’s importance in the buying cycle has increased.
The big advantage of mobile marketing is that you can effectively target by profile (age, gender and location), their interests and a prospect’s physical location. This makes engagement much more personal than with a desktop.
The VIMA mobile marketing team can help you sketch out a mobile campaign outline to a full multichannel campaign strategy. If you wish to consult us on audience profiling, campaign art, copy design, development, implementation and reporting, we can help.