Conversion Rate Optimization
Conversion Rate Optimization (CRO) investigates your existing traffic relates this to landing pages to increase the goals of it. In most cases, we increase conversions and click through rates. We use data-analytics, user feedback, navigation, usability and more to increase a page’s ROI without having to increase traffic coming to your website.
CRO increases return on investment (ROI) from every traffic source and campaign you employ to the right audience: Success with CRO depends on actioning actual data, not hunches.
CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.
Why and how does CRO work? Simply, it is like sport. No matter how good you are, there is always room for improvement. Once identified and improved businesses increase the ROI on their current web-site and convert return new and visitors at a higher percentage. More often than not, we find making the conversion process quick, simple and easy gets better results.
A/B Split Testing
Better website ROI
We do not subscribe to the throw it and see if it sticks philosophy. With you we plan and roll-out a legitimate strategy that aims at the right target market. All decisions are based on verifiable data and targets. Your CRO strategy will include agreed milestones plus tangible revenue, customer loyalty and overall market share goals.
CRO does involve ongoing research, continual analysis of data, testing and meticulous reporting. Success with CRO is often found with positive feedback found in on-site comments, reviews and feedback sessions. These come from social proof, communities, referrals, networking and more.
We will identify where, what, and who to optimize for to make conversions happen more often for less expenditure. This increases your ROI and CLV while decreasing your CPA.
We the make best use from your analytical tracking tools as well as our own to collect and visualize to make effective decisions. We aim to employ tracking at the start of the project so new and developed tests do no need any new tracking codes to be implemented.
We use quantitative and qualitative data analysis to draw verifiable conclusions for further testing. We look not only at the visitors and their interest in your site, but also the technologies they use, the channel that bought them and where / when users abandon the conversion funnel.
We offer the most effective CRO techniques, A/B split testing, multivariate testing, as well as various other methods such as changes in site layout, proximity, colour, fields and journey paths. In addition we employ, on-site surveys, user testing and satisfaction surveys. We then determine the best combination to test and deploy.
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CRO is not just about saving money, it means you have more of your budget to spend on other activities to be more profitable. Investing in CRO is a great way to extend your marketing budget and get an immediate return on your investment.